Map the Research Design Used by Donatos for New Product...

Business Research Methods Case Analysis INTRODUCTION For this project youre going to read the Donatos: Finding the New Pizza (Attached) case and answer the discussion questions. Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests? Writing Guidelines †¢ Read the assignment carefully and answer each question. †¢ Be specific. Limit your submission to the questions asked and issues†¦show more content†¦Do you use the No Carb or Low Carb banner as did many new food entries in the latter months of2003, or do you choose a name in keeping with your positioning? We toyed with almost 70 names. Some were clever, like NADA pizza, even Not-A-Pizza, and we put several through trademark search. Finally, we put three names to the test using a weekend omnibus phone survey. No Dough ® was the winner for clarity of message and understanding of the low-carb benefits. All this time Donatos was watching the calendar. By December 22 it was testing the new product in two stores in Columbus. Ads proclaiming the new No Dough ® pizza were featured in restaurant windows of the test stores. Starting January 2, we usually see a 25% increase in salad sales, described Krouse. Not surprising, given that for years losing weight has been one of Americans top-three New Years resolutions. And we wanted to own the idea of a crust-free pizza; we saw it as a significant marketing advantage. So a new product development process that routinely takes 12 to 14 months took just 61z months-to take advantage of what Donatos saw as a very important strategic window. On January 19, Donatos rolled its No Dough ® pizza into all its 184 stores. We like to think of ourselves as a smart speed organization, explained Krouse. We have the discipline to make fact-based decisions but move quickly. When you order a Donatos pizza, No Dough ® is one of three crustShow MoreRelatedMap the Research Design Used by Donatos for New Product Development1718 Words   |  7 PagesBusiness Research Methods Case Analysis INTRODUCTION For this project youre going to read the Donatos: Finding the New Pizza (Attached) case and answer the discussion questions. Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. What measurementRead MoreDonatos Pizza Case Study622 Words   |  3 Pages1 Map the research design used by Donato’s for new product development. A: Idea development Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product Taste testing(by employee) : Is done with the organisation Displaying Photographs of food products: Displaying sample pictures of the recent developed food Uniqueness: Developing a unique product which reaches the customers attention. Brand fit and priceRead MoreEssay about Donatos Pizza Case Study681 Words   |  3 Pages1 Map the research design used by Donato’s for new product development. Final Design Final Product specifications completed Final Design Final Product specifications completed Preliminary Testing Product prototypes built, tested and refined Preliminary Testing Product prototypes built, tested and refined Product Screening Product idea evaluated;Need to consider operations, marketing and financial requirements Product Screening Product idea evaluated;Need to consider operations, marketingRead MoreDonatos Pizza Case Study1272 Words   |  6 Pagesdetail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum Donato s Pizza uses the exploratory research to implement the stages of necessary